Updated 07/06/2025
What is Human?
Human is building the trust infrastructure as a public good. Their focus is to do it in the most credible neutral way possible, while delivering the best UX, speed, decentralization, and trust model on the market.
Key Features:
- In-Depth Market Insights: Instantly uncover market size and gain valuable customer insights to ensure product-market fit.
- Data-Driven Decision-Making: Utilize AI for verified, traceable data, eliminating the need for gut-based decisions.
- Competitive Analysis: Access precise, up-to-date data on competitors and customers to adapt quickly.
- Custom Market Segmentation: Advanced AI technology creates tailored market segments aligned with your brand.
Pros
- Time Efficiency: Significantly reduces the time required for market research, completing tasks that once took months in minutes.
- Accuracy and Reliability: Provides verified and traceable data, ensuring high credibility and confidence in insights.
- User-Friendly Interface: Intuitive design simplifies the user experience, making it accessible even for non-experts.
- Comprehensive Data Sources: Merges unique, reliable, and validated data sources for a comprehensive market overview.
Cons
- Time Efficiency: Significantly reduces the time required for market research, completing tasks that once took months in minutes.
- Accuracy and Reliability: Provides verified and traceable data, ensuring high credibility and confidence in insights.
- User-Friendly Interface: Intuitive design simplifies the user experience, making it accessible even for non-experts.
- Comprehensive Data Sources: Merges unique, reliable, and validated data sources for a comprehensive market overview.
Pricing
- 10 Credits: $24.99 (One run of the market size (TAM & SAM) calculator).
- 25 Credits: $59.99 (One run of the market size (TAM & SAM) calculator, with up to three rounds of revisions).
- 100 Credits: $199.99 (Ideal for understanding a variety of markets and ideas).
- Lifetime: $3,999 (Lifetime access to Aurora, 100 credits per month, and one 30-minute call with an Aurora expert per month).
Disclaimer: Pricing information may not be up to date. For the most accurate and current pricing details, refer to the official Aurora website.
Summary: Aurora excels in providing essential market research tools, making it an indispensable asset for entrepreneurs and startups. Its unique ability to deliver instant, reliable market insights with advanced AI technology offers an unmatched advantage in data-driven decision-making and competitive analysis.
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